Showing 1–16 of 21 results

  • 101 Steps to Success


    Regardless of what your specific idea of success is, there are ways to reach or even surpass your goals. In 101 Steps To Success, we have put together 101 steps that you can use to reach your own personal idea of success. These are ways to better yourself as a person, proven methods you can apply.

    Success comes in all different shapes and sizes with one common denominator. Success is important and it takes work to reach. There are goals set and then the hard work begins to reach those goals. That is why we have assembled this manual, to make your journey easier.

  • 15 Questions About Native Advertising

    15 Questions About Native Advertising


    Is native advertising something new, or just a new name?

    Is it the same as content marketing? How does it relate to social media marketing?
    Does native advertising work? Does it have negative consequences for society?
    Should native advertisement be deregulated, or should it be more seriously regulated?

    The 15 Questions:
    What Is Native Advertising?
    Is It a New Practice?
    Is Native Advertising Legal?
    Are Content Marketing and Native Advertising the Same?
    What Happened to Social Media Marketing?
    What Is Social Media Marketing Today?
    What About Influencer Marketing?
    Does Native Advertising Happen Only on Social Media?
    What About Native Advertising on Newspapers?
    Can It Get Any Worse?
    Does Native Advertising Work?
    Why Does It Work?
    Does It Have Negative Consequences?
    Should Native Advertisement Be Deregulated?
    What Does the Future Hold for Native Advertising?

  • 15 Questions About Online Advertising


    The real question of course is: Does online advertising work?

    Isn’t it time that somebody tried to deconstruct all this bul****t?

    Unfortunately, it’s impossible to give a simple answer to this apparently straightforward question.?

    For starters, this is not a single question, but at least three different ones. The right question to ask would be: for whom does online advertising work?

    Do banner ads, what we once called interactive advertising and now call display ads because nobody clicks on them, and much less “interacts” with them, work for publishers? Do they work for advertisers? Or do they just work for the middlemen based in Silicon Valley?

  • Questions About Social Media

    15 Questions About Social Media


    Does all the hype surrounding social media make sense?

    Isn’t it time that somebody tried to deconstruct all this bullshit?

    What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media?

    What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook?

    Do people really want to “engage” with brands? Do companies really want to have “conversations” with their customers?

    What is the value of a Facebook “like”? What is “organic reach”? What happens now that the free lunch is over?

  • A Brief Guide to Starting a Home Based Business

    A Brief Guide to Starting a Home Based...


    A reference for helping people who are ready to start and build their own business but don’t know where to begin. The book uses the author’s own experiences gained from starting at the age of eighteen; guiding reader through a jungle of ideas and reveals problems that can be avoided by careful planning.

    Although only brief, the book covers as many important details as can be possible in its sixty five pages.

  • A Business Guide to Twitter


    Heard about Twitter but not sure what all the fuss is about? Think you would like to explore it but have never got round to it? If so, then this short guide is for you. It will show you how to get started, some simple techniques and ways it can help you and your business.

  • Basic Income Tax – 8th Edition


    This book is the 8th edition of a basic income tax text. This edition incorporates the Tax Cuts and Jobs Act of 2017. It is intended to be a readable text, suitable for a three-hour course for a class comprised of law students with widely different backgrounds. The text integrates several of the CALI drills that Professor James Edward Maule (Villanova University) prepared.

  • Business Plan Development Guide

    Business Plan Development Guide


    This textbook and its accompanying spreadsheet templates were designed with and for students and entrepreneurs wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

    Subjects covered:

    • Developing a Business Plan
    • Essential Initial Research
    • Business Models
    • Initial Business Plan Draft
    • Making the Business Plan Realistic
    • Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
    • Finishing the Business Plan
    • Business Plan Pitches
  • eMarketing: The Essential Guide to Online Marketing


    eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth-year marketing students and draws on both academic theory and practical experience. The book offers students information that applies to the eMarket industry by providing easily relatable examples. The book covers all of the important aspects of online marketing, including the areas associated with search engine marketing, affiliate marketing, web analytics, and conversion optimization, web development, online copywriting, online advertising, web PR, online reputation management, pay per click advertising, viral marketing, social media marketing, search engine optimization, eMarketing strategy, market research, mobile marketing, crowdsourcing, and customer relationship management. The book also features summaries, learning objectives, and discussion points for each chapter, as well as, a glossary and index.

  • Financial Terms Dictionary


    Understand Financial Terms – Make Better Financial Decisions

    This practical financial dictionary helps you understand and comprehend more than 100 common financial terms. It was written with an emphasis to quickly grasp the context without using jargon. Every terms is explained in detail with 600 words or more and includes also examples. It is based on common usage as practiced by financial professionals.

    Financial Terminology Made Simple

    This book is useful if you are new to business and finance. It also includes over 100 most popular financial terms for investors and entrepreneurs. It also covers the lingo that was introduced in the financial crisis of 2008 until 2016. With the alphabetical order it makes it quick and easy to find what you are looking for.

  • Inventing-guide-for-beginners

    Inventing. A simple guide for beginners


    Anyone can become an inventor regardless of age, experience, educational level, or which country he is from. In the modern world, one just has to look around and see the many technologies, novelties and material products and tools that make our lives comfortable. For example, a simple tool like the paper clip makes our lives easier and comfortable in the office, at school and at home. The stapler is another productivity tool that makes our lives comfortable in the office, at school and at home. The post-it note that was accidentally invented also makes our lives comfortable. So there are millions of inventions, products and tools around us that we can look at and realise how simple these are and these have changed our world and make us more productive and comfortable.

  • Monetizing Online Forums

    Monetizing Online Forums


    “Monetizing Online Forums” is not about squeezing every last dime out of your forums. Instead, it is a detailed guide to making money the right way with the right methods. Over monetization can kill a forum – with this guide, we aim to help people monetize appropriately, ensuring the long term stability of their forums.

  • Principles of Insurance


    Insurance is essentially a legal binding contract and is therefore governed by a number of principles.

  • Principles of Marketing 14th Edition


    principles of marketing by Kotler is a leading Principles of Marketing textbook that has at its core those elements that make it a classic: authoritative authors, modern examples, and contemporary issues covered in a streamlined, compact manner. Kotler is the pre-eminent brand for marketing and the new edition builds upon this reputation by using a fresh approach that is relevant for today’s reader. The new strengths of the sixth edition lie in its expanded coverage of topics to reflect the impact of digital marketing and the increasing importance of social responsibility and ethics.

  • Righting the Enterprise – A Primer for Organizing...


    Executives and managers have long been frustrated by reorganizations that simply do not work.

    There is a more effective way to organize present or future work. This is the e-book that show you how to re/org the right way. Written by the originators of the “Language of Work Model (TM),” who have facilitated re/orgs in many different enterprises, you will learn a systematic, proven re/organizing methodology that will achieve the results you want.

    Feel free to share this eBook with everyone in your organization.

  • Small Business Digital Policy Guide

    Small Business Digital Policy Guide


    With the rapid changes in hardware, how we make connections, how we access content and how we interact with technology, there’s never been a more exciting time for business.

    The advent of social media, mobile devices and the accompanying tools are benefitting us in ways unimaginable a decade ago. As smartphones and tablets have integrated fully into our home and business lives, the pace, scope and capacity of work has increased – but so has the potential for problems.

    Social media, too, has changed the landscape, largely for the better, but there are important issues to consider as we become ever more accessible and interconnected.